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Design of portal for the improvement of customers´ awareness
Bednářová, Iveta ; Holásek, Jiří (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis deal with problems about wireless networks, problems with customers´ awareness in this area, web sites creations and e-commerce. It includes directions, procedures and necessary informations that are closely associated with firm prosperity, better position on market and better customer´s awareness. Output of this thesis is functional design of information portal.
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Proposal of Part of Information System
Procházka, Václav ; Kolesa, Jaroslav (referee) ; Luhan, Jan (advisor)
The theme of this work is the design component of an information system of company. It includes analysis of the current state of information systém a e-shop which is connected to. The result of this thesis is proposal of a design which will lead to enhancement of e-shop functions and it‘s profitability, by using e-marketing web propagation services and SEO optimalization, and even other tools.
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The model of the e-marketing for the company SSK Třinec, a.s.
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
The paper focuses on marketing, Internet and, predominantly, the connection of marketing and Internet, the so-called electronic marketing. The theoretical part deals with the issues of marketing, forms of electronic marketing and the most widespread form of electronic marketing, i.e. web presentation. The practical part is predominantly devoted to the characteristics of S.S.K., a. s., and, in addition, to the analysis of the company’s web site and the design of the its new website.
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Optimization of Electronic Marketing
Přidal, Martin ; Petr, Přidal (referee) ; Dvořák, Jiří (advisor)
The content of this work is the elaboration of a model for optimization of electronic marketing for the firm Multisys Přerov. The work is divided into theoretical and practical part. The first is a treatment of the electronic marketing theory. The practical part is focused on the analysis of the current situation and developing a proposal to optimization of electronic marketing.
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Model E-marketing Company
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
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Návrh na zlepšení elektronického marketingu společnosti prodávající obuv
Pekárek, Ondřej
Bachelor thesis is dealing with a proposal, which is going to improve the effective- ness of an online marketing in the chosen company. The goal of the bachelor thesis is to propose an appropriate combination of marketing tools to improve the effec- tiveness of the online marketing. The literary research contains theoretical base about online marketing and its particular tools. Practical part consists of an analysis of options of an online marketing in the departments, analysis of a competition, anal- ysis of a current situation of an online marketing in the company, and improving the situation with adequate calculation of financial costs.
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Electronic marketing
Faktorová, Kateřina ; Hesová, Ivana (advisor) ; Kubata, Karel (referee)
Bachelor "Electronic marketing" analyze options of marketing campaign for online store. The theoretical part describes history of marketing, appearance requirements, methods of marketing campaigns and their evaluation. Theory is the basis for the practical part. Individual advertising methods are tested at online store NaTrznici.cz. The conclusion is evaluated the influence of advertising methods to Website traffic. It is determined by the most efficient form and prepared an economic evaluation.
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Optimization of Electronic Marketing
Přidal, Martin ; Petr, Přidal (referee) ; Dvořák, Jiří (advisor)
The content of this work is the elaboration of a model for optimization of electronic marketing for the firm Multisys Přerov. The work is divided into theoretical and practical part. The first is a treatment of the electronic marketing theory. The practical part is focused on the analysis of the current situation and developing a proposal to optimization of electronic marketing.
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